Privacy and legal statement for Boutique Iceland SL.


This policy sets out the basis on which any personal data we collect from you, that you provide to us, or that we may collect from other sources will be processed by us. We BOUTIQUE ICELAND SL, Muntaner 328 1a, 08021 Barcelona, SPAIN, Registered and insured as travel agency and event organiser. We act as destination management company in Iceland, Greenland and Russia serving trade partners only (B2B).

Boutique Iceland SL. is committed to ensuring that your privacy is protected.  Should we ask you to provide information by which you can be identified, please be assured that it will only be used in accordance with this privacy statement. We may modify this statement occasionally by updating this page.  Feel free to check it at regular time spans to be ensured that you are happy with eventual changes.  This version of our privacy statement is effective from 25 May 2018.

What we collect

Communication Data: that includes any communication that you send to us whether that be through the contact form on our website, through email, social media messaging, social media posting or any other communication that you send us.  We process this data for the purposes of communicating with you, for record keeping. The key personal data we collect, and store is your name and email address for the sole purpose of communicating news and information from Boutique Iceland SL.
The personal information we may also collect can include:

What we do with the information we gather

Your personal data is used to send you marketing communications, which may include newsletters, blog posts, surveys and information about Our destination Iceland and ourselves
You can choose to no longer receive communications by contacting us at or clicking unsubscribe from a marketing email. If you do unsubscribe to marketing communications, it may take up to 5 business days for your new preferences to take effect. We shall therefore retain your personal data in our records for marketing purposes until you notify us that you no longer wish to receive marketing emails from us.

 Our Legal Basis for processing data

Organisations that collect and use personal data must have a lawful basis for doing so under data protection law and we are required to let you know the lawful basis on which we rely to process your personal data. We rely upon the following lawful bases:

Personal data may be legally collected and used if it is necessary for a legitimate interest of the organisation using the data, as long as its use is fair and does not adversely impact the rights of the individual concerned. When we use your personal information, we will always consider if it is fair and balanced to do so and if it is within your reasonable expectations. We will balance your rights and our legitimate interests to ensure that we use your personal information in ways that are not unduly intrusive or unfair. Our legitimate interests include:

If you would like more information on our uses of legitimate interests or to change our use of your personal data in this manner, please get in touch with us by contacting


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. The retention time of the received information runs up to when you unsubscribe, modify your details or when it turns out for them not to be accurate anymore. For any communications regarding GDPR, the retention or deletion of your data and any associated enquiries, please contact us at

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:


If you are unhappy with the way in which we have handled your personal information, please contact us using the details below.

You are also entitled to make a complaint to Spanish Data Protection Authority:

We may change the terms of this policy from time to time. Major changes will be brought to your attention, but you are responsible for regularly reviewing this policy so that you are aware of any changes to it.

Website Cookies

A cookie is a small text file containing information that a website transfers to your computer’s hard disk for record-keeping purposes and allows us to analyse our site traffic patterns. A cookie cannot give us access to your computer or to information beyond what you provide us. Most web browsers automatically accept cookies; consult your browser’s manual or online help if you want information on restricting or disabling the browser’s handling of cookies. If you disable cookies, you can still view the publicly available information on our website. We only use cookies to store your preferences on the website but no personal data about you.

Google Analytics

When someone visits our website, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone by default. If you accept our cookies policy popup when visiting our website, then IP addresses are associated with the analytics data to help us better improve our service we provide. We do not make and do not allow Google to make, any attempt to find out the identities of those visiting our website.


This website uses cookies. You can read more information about why we do this, and what they are used for here.

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