We pride ourselves with creativity and innovation to offer unique incentive programs to clients with any manner of themes. We are delighted to work with each client to understand their specific aims and requirements for each individual incentive group to see if we can innovate a specific theme for their program. We can build themes around any manner of cultural, culinary, historic, scientific or activity area as well as linking to a particular industry or other required niche.


Whether you need a board meeting, management retreat or marketing brainstorm session we can design and deliver the perfect experience. We can offer a variety of corporate or more unique accommodations and settings to hold meetings of all sizes and schedules, unique activities and sights to break up the working day and gourmet cuisine set within atmospheric restaurants and social settings to round off any meeting perfectly.


Looking for a way to design and deliver a unique and memorable event then Boutique DMC can assist. We have all manner of “wow” venues, settings, activities, themes and event scenarios to create the desired impact of any event. Sophisticated or fun, low key to “big bang”, with urban or nature backdrops, we have you covered. We love a creative challenge so contact us with details of your event goals & let’s create something amazing!


We have extensive experience of designing and operating specialist leisure groups. What ever the aim – from education to sightseeing to multi-sport adventure – we are masters at interweaving the stunning scenery of each destination with cultural immersion into its history, people, traditions and beliefs and using activities to add adventure and to get up close and personal with these unique and diverse destinations.


Iceland is an island full of unique experiences, destinations, accommodations and activities. It is a country of glaciers, volcanoes, ice caves, thermal pools, lava fields and rugged, wild open spaces. It offers opportunities of cultural immersion with its strong local traditions of culinary specialties and crafts. It lets visitors experience challenging land and sea adventures and activities from unique super jeeps to explore it’s off the beaten track wilderness, snowmobiles to journey across vast glaciers and sailboats to get up close to majestic animals such as whales and dolphins.

Iceland is an all-year round destination, for incentives, special leisure groups, meetings and events. It offers you and your clients something unique and different. 

Winter in Iceland offers stunning white landscapes and an opportunity to see the famous and awe inspiring “Northern Lights” as well as a wide array of exhilarating snow & ice adventures such as snowmobiling, glacier hiking, snow buggies. 

Summer in Iceland offers the unique experience of long summer days, wilderness hiking, 4×4 off-road adventures into the highlands and horse riding. 

Iceland offers a wonderful range and diversity of accommodation from luxury Eco-Hotels to Chic City boutique hotels to rustic adventure Huts out in the wilderness. In Iceland, what ever the theme, style and budget of your trip,


Discover the Underwater Iceland. Swimming between two Continents

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The Game of Thrones Event. The success of the HBO series “Game Thrones” has once again put Iceland on the map

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Glacier Experience. One of the most unforgettable experience we create is when we combine thrilling rides, unique activities and local meals

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Husafell Eco-Hotel Sets Trend. Leading “Green” Eco-Hotel Hotel Husafell, located in a remote location in Iceland

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Iceland #1 Safest Country in the World. With Safety being the most important factor for many MICE and Leisure travel organizers

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We like to think out of the box, put ourselves into visitor’s shoes and make sure their stay and vision of our destinations exceed all expectations.

We pride ourselves with offering hand in hand services when it comes to events, incentives & tailored programs in Iceland, creativity and flexibility.

From elaboration, through production, to realization, we will do our best to provide valuable advice, insight information, attractive and competitive programs that fit yours or your client’s needs and budget.

We have sharp and multilingual team of project managers, along with fun and qualified local guides.

Our team is used to the ever-unpredictable mother nature, from blizzard to Atlantic winds, volcanoes and even heatwaves sometimes … we have it covered as we are used and mostly happy to live and witness our land growing and changing ..

We are here for you during every event 24/7


Fully licensed group of Destination Management Companies with head offices in Barcelona Spain.

All DMC’s have an independent office and management exclusively focusing on programs in their destination offering extensive local knowledge & insight, expertise, vendor relationship.

We share the same values across our destinations with personal approach to every project from building an adequate and creative offer fitting yours or your client’s needs, through precise and efficient operation until satisfactory completion.

Your success is ours and we look forward to working with you.

Passionate about our destinations.
Professional across our operations.
Pioneering in our creativity.


BOUTIQUE DMC GROUP destinations: Iceland, Denmark, Sweden, Menorca.

Olivier Didonna

Director & Owner


Originally from Paris, his Finance degree led him to the UK where he completed his education and started his career in the tourism industry. During that time, he fell in love with Iceland and in 2003 decided to move to here. With over 25 years in the tourism, he has built strong experience, network and reputation in Iceland and worldwide. Offering a superbly professional and effective service for clients looking for MICE solutions in the Nordic countries. Olivier is well known for the strong business relations he has built with both clients & suppliers based on trust and loyalty and respect .

Björg Þórisdóttir

Director & Owner

Educated in Tourism management our Native Icelander, “the Daughter of Thor” ,brings almost 25 years of MICE & Leisure travel experience in Iceland to the Boutique DMC management team. She offers us and our clients a huge versatility of skills from product innovation, program designing, to operations. She has experience of working with clients from many different countries and cultures but also with the different areas of Conference & Event Planning, Incentive Groups, Meetings but also high-end Leisure Travel. Björg has a creative, “hands-on” approach and a true passion for Iceland, tourism and MICE industry.


We have delighted to work with clients from all sectors and industries, automobile, finance & insurance, luxe & fashion, retail, electronics, medical and more, for client or staff incentive, board meeting, product showcase or launch, annual conventions, we understand the specific aims and requirements of each projects . Our past projects include working with global brands such as: Fiat Group, BMW, Maserati, Jaguar, Renault, Groupe PSA, GAN, BNP Paribas, ISS, AXA, ORANGE, TOSHIBA, RICOH, BNP, KRAFT, GENERALI, GAN, METRO, Kiehl’s, Shiseido and more. References are available by request. 



HEAD OFFICE: Boutique Iceland SL, Passeig de Gràcia, 61, 3-1, 08007 Barcelona, Spain.

CIF: B67452425 – EUID ES08005.00628954 – VIES: ESB67452425, Insured AXA Seguros Generales, S.A. De Seguros y Reaseguros, RC policy number 82894940, Caution policy number 7751-72975047
ICELAND OFFICE: Boutique DMC Iceland EHF, Grjotagata 9, 101 Reykjavik, Iceland – Registration Kt 560216-3350